Festival Details:

Opening Ceremony, 10:00:  Bob and Lynda Mesmer’s festival fanfare

opens the festival, with their Swiss-made 12-foot alphorns on the

not-quite-Alpine slope of the festival green.  Mayor Chris White then

presents the key to Rockwood to open the festival.

Chef Demos: Four excellent chefs share their secrets in mushroom preparation, preserving and recipes.
10:30…           Yasser Qahawish (Artisanale, Guelph)
12:00….Paul Mattina (Mattina’s Cucina, Georgetown)
1:30…..           Roger Dufau (Drew House, Elora)
3:00…..           Jess Mantell (Abokichi, Toronto)

Chef Samples: All day. Twelve chefs (confirmed to date) offer samples of

mushroom recipes.
Abokichi (Toronto) Onigiri
French Country Cooking (Guelph) seasonal wild chanterelles         
Chris Wilson (Eden Mills) lamb/mushroom/beer ragout
Double Happiness (Acton) mushroom/pork dumplings
Drew House (Elora) lamb/mushroom rolls
Heaven on Seven (Rockwood) Zurcher Geschnetzeltes (pork/mushrooms

in wine/cream sauce)
Krisha Indian Cooking School (Guelph) onion/mushroom pakoras        
Mattina’s Cucina (Georgetown) mushroom soup with mushroom/gorgonzola

crostini
Mushrooms Canada “Blend and Extend” Mushroom/beef blended taco bites
Pangaea Pasta (Belwood) mushroom infused fettucini
St. John’s Church, (Rockwood) savoury mushroom muffins, tea and coffee
S’Wheat Dreams Bake Shop (Acton) mushroom/vegetable pie

All About Mushrooms: Five presentations bring mushroom enlightenment. Interspersed with the live presentations will be screenings of cutting edge video talks highlighting emerging uses of mushrooms for a world in crisis.
11:30….Dr. Jennifer Hillier, naturopath Medicinal mushrooms: The ancient fountain of youth
12:15…Ahren Hughes (Blackshire Farm) Growing shiitake mushrooms on logs
1:00…..           Greg Meredith (GRCA) Decomposer & Mushroom Show
1:45…..           Dr. Jennifer Hillier, naturopath Medicinal mushrooms: Nature’s answer to the cancer pandemic

Jeremy Allen (Guelph Outdoor School) Fire-lighting with mushrooms

Wild Mushroom Hikes: Two ‘Fun Guys’ hike! Join Greg Meredith and Alex Parniak from the Guelph Lake Nature Centre as they lead an exploration hike to see what fungi are present in the Rockwood Conservation Area in the fall.  With a festival entry stamp, the hike prices are:
Adults: $5;                                          Seniors and persons with disabilities: $4.
Children 6 to 14 years old: $2.          Children under 6 years old are free.

Mushroom Exhibit: Mushrooms in their infinite variety – cultivated and wild. 

See them grow before your eyes and talk to experts.

Mushroom Sales: Buy mushrooms for dinner.

Where the Mushrooms Are Art Show: Artists of all ages have captured

mushrooms on canvas, in sculpture and in photography.  Vote in the People’s

Choice Competition.

Food Vendors:
Rockwood’s Home Plate comes to home base!
Chef Leo Jacot of Rockwood’s Eramosa Café puts on his mushroom chef’s

cap!
Mapleton’s Organic Ice Cream return with a multitude of ice cream flavours!

Wine Tasting: Karen Doyle of Lifford Wines and Spirits presents a variety of Niagara and international wines for tasting along with discussion about pairing wine with mushrooms.

Music on Mushroom Stage: Six musical acts entertain all day! 
10:30:  Mike Hogg (Waterford) harmonica/voice/guitar
11:30:  Churchville Park Trio (GTA North) acoustic old-time country, folk, bluegrass
12:30:  Gayle Ackroyd (Guelph) folk, country, blues
 1:30:   Ian Reid (Rockwood) folksinger/songwriter
 2:30:   Brown Ale (Mississauga/Brampton) Celtic and East Coast folk music
 3:30:   David Storey (Inglewood) guitar/voice folk-rock

Art, Crafts, Food and Information Kiosks: Eighteen kiosks offer the best of everything.

Walden Pottery (Denise Keats, Milton)
Tithorea, Dora’s Kitchen (Guelph)
Candy Heaven (Jemma Dowrah, Acton)
Glass and Wire Art (Tania Orton and Nadia von Windheim, Eden Mills)
Diana Snaps Jewelry (Melissa Gissing)
Janet Reid Wilson Art Studio (Eden Mills)
Idlewood Honey (Eden Mills)
Metalscape (Doris Treleaven, Acton)
River’s Edge Gift Shop (Rockwood)
Fibre Rhapsody (Heather Nagel)
Taste Real
Rockwood Conservation Area (GRCA)
Guelph Outdoor School
Guelph-Eramosa Township
Concerned Residents Coalition (Rockwood)
Rockwood Farmers’ Market and Community Garden
Rare Charitable Research Reserve (Cambridge)
Safe Communities (Guelph Eramosa)


Subtitle

Event Profile


The Rockwood Mushroom Fest will welcome 1200 or more guests in its second year. Entry ticket prices will be no higher than local Fall Fair entrance fees, making this an affordable outing for families. There will also be event, food and wine tickets inside the grounds. Musical entertainment and children’s games will be free.


The festival will be promoted first and foremost as a celebration of the mushroom. Ancillary promotions will target the themes of local food, agriculture, fairs, children, music and the visual arts.


The location of the event is St. John’s Anglican Church –

a Rockwood landmark in the heart of the town with a

“village green”, a church hall as well as the heritage

church itself. Events will use every facility.

(Painting by Susan Strachan Johnson)


The food and family welcome will make this an attractive

outing for all ages. Non-stop activities will guarantee a

rewarding visit whatever time guests choose to come.

The street-front location will invite passers-by as well.


The Festival will attract discerning foodies with top chefs and wine-lovers and connoisseur vintners who will select and discuss and serve wines familiar to the region.


                                                                   Promotion has already been launched with a float in the Rockwood Pioneer

                                                                   Days inn June.  

                                                                   Posters and flyers will be distributed everywhere from the St. Lawrence Market

                                                                   in Toronto to St. Jacob's Market north of Waterloo, and the event will be listed

                                                                   be listed in every newspaper and media outlet for miles around.

                                                                   Tourism, music, wine and food mailing lists will also be vehicles for specialized

                                                                   promotion.

                                                                   Our dedicated website www.rockwoodmushroomfest.ca, connected to Twitter

                                                                   and Facebook, will provide complete background information available to all. Media coverage in local, regional and GTA print, internet and broadcast media will be pursued, with a focus on Life, Food, Music and Travel editors.


The event is timed to add a new dimension to harvest festivals and fairs

in the region. An important promotional opportunity is the Eden Mills

Writers’ Festival which takes place on the previous weekend and attracts

more than 1200 people from the GTA and Guelph/KW regions.